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1 Werbeaktiva
Werbeaktiva
advertising assets;
• Werbeangebot promotional offer;
• bezahlte Werbeankündigung (Rundfunk) paid announcement;
• Werbeansprache advertising approach;
• Werbeansprache auf dem Wege über das Kind kid appeal;
• Werbeanspruch claim;
• Werbeanstrengung advertising (propaganda) effort;
• große Werbeanstrengung publicity push;
• Werbeanteil advertising share;
• Werbeantwort return, postal (Br.) (mail, US) advertising;
• Werbeantwortdienst business-reply service;
• Werbeantwortkarte business-reply card;
• Werbeanzeige advertisement, ad (US), notification;
• Werbeappell advertising appeal;
• Werbearbeit advertising activities, publicity work;
• Werbeargument advertising angle (point);
• Werbeargument im Text copy point;
• Werbeartikel publicity (promotion, US) article, advertised product;
• Werbeatelier commercial (art) studio;
• Werbeaufschrift advertising label;
• Werbeauftrag advertisement (publicity) order;
• Werbeaufwand publicity (promotional, US) expenses, advertising investment (expenditure);
• Werbeaufwand pro Minute (Fernsehen) cost of time;
• 80% seines Werbeaufwands im Fernsehsektor einsetzen to allocate 80% of its ad budget to television (US);
• Werbeaufwandträger ad spender;
• Werbeausgaben advertising expenditure (costs), publicity expenses;
• Werbeauslage display, advertising layout (US);
• Werbeaussage advertising (sales) message, story, (unbezahlte) plug;
• vergleichende Werbeaussage comparative story;
• Werbeausstellung advertising exhibition;
• Werbeauswüchse advertising extravagance;
• Werbebauten display (publicity) kiosks;
• Werbebehauptung claim;
• Werbebeigabe dealer help;
• Werbebeilage advertising supplement, stuffer (US);
• Werbebeispiel example of advertising;
• Werbebeitrag advertising contribution;
• freiberuflicher Werbeberater advertising consultant;
• fachmännische Werbeberatung expert advertising advice;
• Werbebereich advertising area;
• Werbeberuf advertising profession;
• Werbebestimmungen advertising regulations;
• Werbebotschaft advertising (sales) message, story;
• unbezahlte Werbebotschaft plug (US sl.);
• Werbebräuche advertising practices;
• Werbebrief sales (advertising) letter;
• nachfassender Werbebrief follow-up letter;
• Werbebroschüre [publicity] leaflet, brochure;
• kleine Werbebroschüre booklet;
• Werbebüro advertising agency (contractors), publicity bureau (office), (für Arbeitskräfte) recruiting office;
• Werbechef advertising (promotion, US) manager;
• Werbedienst advertising service;
• Werbedirektor advertising (publicity) director (manager);
• Werbedrucksache advertising matter, broadsheet, broadside. -
2 automatisch
automatisch I adj GEN, IND automatic automatisch II adv GEN, IND automatically • automatisch fertigen IND automate • sich automatisch liquidierend FIN self-liquidating* * *adj <Geschäft, Ind> automaticadv <Geschäft, Ind> automatically ■ automatisch fertigen < Ind> automate ■ sich automatisch liquidierend < Finanz> self-liquidating* * *automatisch
automatic, penny-in-the-slot, push-button, self-acting;
• automatischer Anrufbeantworter automatic telephone answering machine;
• automatisch er Ausgleich, automatische Anpassung (Lohnklausel) escalator [adjustment], (Rundfunkgerät) fading control;
• automatische Datenübertragung in einer Richtung (Computer) open-loop system;
• automatische Datenverarbeitung automatic data processing;
• automatische Gebührenverrechnung centralized automatic message accounting;
• automatisches Getriebe automatic gearbox;
• sich automatisch abdeckender Kredit self-liquidating credit;
• automatische Lohnprogression automatic [wage] progression;
• automatische Vertragsverlängerungsklausel evergreen clause. -
3 der Weg
- {alley} ngõ, đường đi, lối đi, ngõ hẻm, phố hẻm, lối đi có cây, đường đi có trồng cây, hành lang, bãi đánh ki, hòn bi ally) - {approach} sự đến gần, sự lại gần, sự gần như, sự gần giống như, đường đi đến, lối vào, đường để lọt vào trận tuyến địch, đường hào để đến gần vị trí địch, sự thăm dò ý kiến, sự tiếp xúc để đặt vấn đề - cách bắt đầu giải quyết, phương pháp bắt đầu giải quyết, sự gần đúng, phép tính gần đúng, sự gạ gẫm - {avenue} đại lộ, con đường có trồng cây hai bên, con đường đề bạt tới, đường phố lớn, con đường - {channel} eo biển, lòng sông, lòng suối, kênh mương, lạch, ống dẫn, đường, nguồn, kênh, đường xoi, máng, rãnh - {lane} đường nhỏ, đường làng, đường hẻm, khoảng giữa hàng người, đường quy định cho tàu biển, đường dành riêng cho xe cộ đi hàng một - {manner} cách, lối, kiểu, in, thói, dáng, vẻ, bộ dạng, thái độ, cử chỉ, cách xử sự, cách cư xử, phong tục, tập quán, bút pháp, loại, hạng - {pad} đường cái, ngựa dễ cưỡi pad nag), cái đệm, cái lót, yên ngựa có đệm, tập giấy thấm, tập giấy, lõi hộp mực đóng dấu, cái đệm ống chân, gan bàn chân, bàn chân, giỏ, ổ ăn chơi, tiệm hút - {path} đường mòn, đường lối - {pathway} - {road} đường sắt, đường phố, phương pháp, số nhiều) vũng tàu - {route} tuyến đường, raut) lệnh hành quân = der beste Weg {highway}+ = der feste Weg {causeway}+ = Weg damit! {Hence with it!}+ = der kürzeste Weg {beeline; the nearest way}+ = den Weg ebnen [für] {to pave the way [for]}+ = auf halbem Weg {midway}+ = den Weg weisen {to lead the way}+ = der öffentliche Weg {right of way}+ = einen Weg bahnen {to blaze the trail; to open a path}+ = seinen Weg gehen {to take one's course}+ = aus dem Weg gehen {to dodge; to get out of the way}+ = aus dem Weg gehen [jemandem] {to sheer [from someone]}+ = einen Weg besorgen {to go on a message}+ = vom rechten Weg ab {astray}+ = aus dem Weg räumen {to sweep (swept,swept)+ = der frei benutzbare Weg {right of way}+ = den Weg frei machen [für] {to clear the way [for]}+ = aus dem Weg schaffen {to get out of the way}+ = einen Weg einschlagen {to pursue a course}+ = sich einen Weg bahnen {to carve out a career for oneself; to cleave (cleft,cleft/clove,clove); to hustle; to plough one's way}+ = dieser Weg führt nach {this way leads to}+ = sich einen Weg bahnen [durch] {to elbow one's way [through]; to force one's way [through]; to shoulder one's way [through]}+ = eilig seinen Weg gehen {to speed one's way}+ = sich den Weg erzwingen {to push one's way}+ = tastend den Weg suchen {to grope one's way}+ = einen kürzeren Weg gehen {to cut across}+ = sich einen Weg bahnen durch {to unthread}+ = sich auf den Weg machen nach {to set out for}+ = sich nach dem Weg erkundigen {to ask the way}+ = auf halbem Weg entgegenkommen {to meet halfway}+ = auf einen bestimmten Weg schicken [über] {to route [via]}+ = jemandem zufällig über den Weg laufen {to bump into someone}+ = Er faßte Mut und machte sich auf den Weg. {He plucked up courage and went on his way.}+ = Sie nahm sich vor, ihm aus dem Weg zu gehen. {She decided to give him a wide berth.}+
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